You're Covered: Boost Your Business with Brand Monitoring Solutions
To start, brand monitoring refers to the process of tracking publicly available brand mentions about your brand, service, or product. The data collected by a brand monitoring tool can have a positive effect on your business. It can help you protect your reputation, measure the results of marketing campaigns, increase your brand awareness, and much more.
In terms of specific tools, there are several on the market that can be used for brand monitoring. Here's some of my list:
Brand24
This tool collects publicly available data from various sources such as social media channels, blogs, forums, review sites, news sites, podcasts, newsletters, and other publicly available mentions on the web. It provides a range of data including the volume of mentions, sentiment analysis of mentions, type and number of interactions, estimated social media reach, and more.
Google Alerts
This is a simpler and free brand monitoring tool. You just enter the keyword you want to monitor across the web into the search bar and enter your email address. Every time someone uses your keyword online, you'll receive an email.
Brandwatch
On the more advanced and costly side, Brandwatch offers extensive data analytics and business intelligence. It offers historical data, powerful algorithms based on machine learning, and a reporting platform featuring live data reports and real-time displays.
Hootsuite
Hootsuite is widely recognized as a robust social media management tool, a platform that allows businesses to effectively manage and schedule their social media posts across different channels. From Facebook and Twitter to Instagram and LinkedIn, Hootsuite enables businesses to streamline their social media strategies, ensuring that they engage their audiences with the right content at the right time. However, the capabilities of Hootsuite extend beyond social media management. It also serves as a powerful brand monitoring solution that can help businesses stay attuned to the online conversation surrounding their brand.
BuzzSumo
This tool offers brand monitoring services and provides features that can help you spot all the relevant mentions, including keywords and brand alerts, domain alerts, author alerts, link alerts, and real-time notifications.
Social Mention
This is a free brand monitoring tool that provides some analytics you could use to boost your business, including reach, sentiment analysis, top keywords, top users, top hashtags, and sources. However, it doesn't offer data from social media platforms.
Conclusion
In conclusion, brand monitoring solutions offer numerous benefits for businesses. They help protect your reputation, measure marketing campaign results, and increase brand awareness. Tools like Brand24, Google Alerts, Brandwatch, Hootsuite, BuzzSumo, and Social Mention provide various features for tracking brand mentions and gaining valuable insights. By implementing brand monitoring, businesses can proactively respond to feedback, identify opportunities, and make informed decisions to drive success in the digital landscape.
Contact us now for a consultation tailored to your business needs. Our experts will guide you in choosing the right business solution and help you harness the power of data-driven insights. Take the first step towards enhancing your brand's online presence and maximizing your business's potential. Reach out to us today!
